Vendor Profile: Ivy & Aster Floral Design
To help you get to know some of the top-notch photographers, florists, and other vendors working in the New Hampshire wedding scene, we at Bride are implementing a new series of vendor profiles. In each profile, we'll give you a taste of the vendor's style and some examples of their work — from their favorite assignments to their best bouquets.
Meet Franklin-based florists Ivy & Aster Floral Design. Sara Severance and her team are a favorite here at Bride — see our Fells Estate and Tuscan-inspired shoots for some IV&A work — and have been designing creative, "woodsy-chic" florals since 2013. Read on to learn all about the florists behind some of our best shoots.
NH MAGAZINE'S BRIDE: Where are you located and what is your service area?
SARA SEVERANCE: Ivy and Aster Floral Design [is] a private studio event florist located in Franklin, NH. Our service area tends to be the Capital and Monadnock Regions, Lakes Region and North Country of NH, but we do also cater to events in the border communities along the Maine and Vermont lines. We’re always open to broadening our travels in any direction to suit our client’s location — just ask!
NHMB: Do you offer any special techniques or products?
SS: With IV&A you’re able to have (and to hold) all the most Pinned trends in floral design for your wedding. We love making beautiful greenery garlands and flower runners, flower crowns, intricate boutonnieres and corsages and loose boho-chic bouquets fit for a goddess. We are always researching as well as coming up with our own techniques for the latest in all things wedding floral.
We also carry a wide variety of rental items to enhance your décor. There are several varieties of upgraded candle holders (clear glass, mercury glass, votive, floating, candelabra, lantern, etc.) in our collection, as well as a few styles of glass centerpiece pedestals (and one very unique, custom built vine centerpiece pedestal), charger plates, and ceremony items including pedestals and large urns for flowers. We’re always adding to our rental collection — please be sure to ask if we carry a rental item that could be perfect for you.
NHMB: How would you describe your floral-arranging style?
SS: I always describe our style as “woodsy-chic” — in essence, the very best combination of the natural beauty we see outside in the forests, gardens and lakes of New Hampshire, mixed with an elegant, sophisticated flair. Think a perfect summer hike meets gilded ballrooms. Or vice versa: a classic, 300-guest, black-tie event meets an enchanted, intimate garden party. The combination of natural and formal is such an amazing canvas to design from!
NHMB: Who is your ideal client?
SS: My ideal client is one who is wanting to get the most from their online wedding boards but also looking to create their own unique look. One who loves the outdoors but is getting married in a ballroom. One who loves glitter and sparkle but is getting married in a barn. People who love this area and choose to have their wedding here for all the right reasons and are hoping to have a beyond memorable event!
NHMB: How and when did you get into this business?
SS: My story with flowers started in 2006 when my partner (now wife) and I moved to central NH for her job. I had recently graduated from college and left behind my several part time jobs to start over in a new, exciting way. I found a job at a local flower shop. I started at the bottom sweeping the floor, washing dirty flower buckets, etc., but I learned the entire business and worked my way up the ranks. I started that job a bit lost and undecided about my future career path and left that shop as a designer—and I haven’t looked back.
Following this I was hired as the Floral Director for an iconic New Hampshire resort and was soon after honored to receive the Certified Floral Designer (CFD) accreditation from the American Institute of Floral Designers, awarded to those who demonstrate strong technical ability and creativity in floral design.
Which brings me to present! In 2013, I left my corporate resort job to open Ivy and Aster Floral Design. It’s been a few years in business, and I am loving every minute.
NHMB: What is your favorite wedding floral to design and create?
SS: My absolute favorite part of my job is handing a bride her custom bouquet on her wedding day. For most, it’s the moment it clicks: “Today is my wedding day. This is getting real!” That perfect bouquet is the epitome of all our planning and discussions about what will make her day special, and, for me, it is always the happiest thing to design, arrange and deliver.
NHMB: What is your favorite flower?
SS: I’m not sure I have a specific favorite individual flower, but have many different flower combinations that I love. [Though] I may have a bit of a soft spot for roses. When at its most mature state, a rose is so big, petally and romantic—and I’m a sucker for romance! At the end of the day, I’m always drawn to soft fragrance and interesting texture.
NHMB: What local, New Hamsphire elements do you incorporate into your work?
SS: We love supporting our local flower farmers. I currently have three different local flower farmers who each have a unique garden to choose from—and I’m always researching new opportunities for local flowers. It’s what really makes your flowers feel authentic to your New Hampshire wedding! Not only is this great for keeping your event green, but the idea of having flowers that are picked when perfectly in bloom that very week and grown perhaps minutes from your event site is pretty awesome. We always embrace the ‘slow flower’ movement and aim to combine locally grown flowers in our arrangements with the other regionally, nationally and internationally grown flowers that we work with.
- Web: ivyandasterfloraldesign.com
- Phone: (603) 369-9273
- Email: email@example.com
- Social: Facebook, Twitter, Instagram
To inquire about working with Ivy & Aster Floral Design, you can reach out via phone, email, or social media.