Vendor Profile: LDC & Co.
To help you get to know some of the top-notch wedding planners and other vendors working in the New Hampshire wedding scene, we at Bride are implementing a new series of vendor profiles. In each profile, we'll give you a taste of the vendor's style and some examples of their work — from their favorite venues to their best event designs.
Meet Lauren Dragon-Cook of LDC & Co. Lauren's fun but attentive style has made her a favorite in her home base in the Monadnock Region and beyond. Read on to learn all about this Spofford-based planner extraordinaire.
New Hampshire Magazine's BRIDE: Where are you located and what is your service area?
LAUREN DRAGON-COOK: We are located in Spofford, NH, and serve all of New England with a focus on VT, NH and Boston.
NHMB: How would you describe your wedding planning style?
LDC: A fresh blend of simplicity and enthusiastic flair.
NHMB: What sort of services do you offer or specialize in?
LDC: Month-of management and partial planning.
NHMB: What sets you apart from other wedding planners in the New Hampshire area?
LDC: The level of enthusiasm I bring to anyone’s planning process is unprecedented in the industry. I am transparent and will give you my honest feedback while still being able to throw in bits of humor.
NHMB: Who is your ideal client?
LDC: Couples who aren’t afraid to truly be themselves. Society places such a high standard on what a wedding is supposed to look like, yet I’m finding that fewer and fewer couples actually add little touches of themselves into their own wedding simply to fit society’s mold. If a couple is a little quirky, has a great sense of humor, and just wants to have a fun event without all the added stress and drama, then they are a perfect match for me!
NHMB: How and when did you get into this business?
LDC: I met a Boston wedding photographer in 2012 who desperately needed someone to run her studio. I scheduled shoots, invoiced clients; I did all the behind the scenes, day-to-day business tasks to keep things running like a well-oiled machine. I did all the marketing and dealt one-on-one with clients doing a lot of problem-solving and answering questions. I always ended up becoming the faux planner for our couples when they hadn’t hired one. And even then — to borrow praise from their mouths, not mine! — I oftentimes was more helpful than the planners they HAD hired!
NHMB: Of the many different aspects that go into planning a wedding, what is your favorite part?
LDC: Helping my couples finalize the little details towards the month leading up to their big day. I love to be able to look at a bride and simply say, “No. You don’t need to worry about this or you may want to think about…” Alleviating last-minute stressors is kind of my jam.
NHMB: What is the most challenging part of catering to specific requests?
LDC: Honestly, Pinterest has been the biggest challenge for most of my couples. The trend toward Pinning away tends to lead to one of two things.
First, they begin Pinning so many things that it becomes difficult for them to narrow down their specific elements (color scheme, venue options, etc.).
Or, they set themselves up for failure with lofty expectations of what they want their wedding to look like that are almost always unattainable for their budget. I'd advise couples to remember that many of the Pins they see are from styled shoots. Styled shoots are when a group of vendors get together, usually in the off-season, to have fun and let their creativity run free. Those select images that actually make it onto Pinterest would equal $100K weddings in real life.
NHMB: From mountain lodges to Seacoast beaches, what's your favorite kind of New Hampshire wedding backdrop or locale?
LDC: Wineries. Open landscapes like wineries are my all-time favorite because couples and guests alike seem to be able to enjoy themselves more. Maybe it is because of the limitless possibilities you have to host different activities — or it could just be because of the copious amounts of wine available. I mean, who doesn’t love a good bottle of wine?!
NHMB: If a potential client is interested in working with you, how should they get in touch?
LDC: Email (especially during wedding season!) is always best. I make it a point to get back to someone within 24 hours if at all possible!